LONDON -- There are few things in this world more entertaining than a perfectly-timed Twitter burn.
Just ask J.K. Rowling. She knows.
The thing is, though, the fine art of shutting someone down in 140 characters isn't just limited to humans. Brands can -- and frequently do -- get involved as well.
We've put together some examples of British brands who decided they simply weren't going to tolerate any more ribbing on social media...
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