Uber is in trouble after yet another sexist promo

Uber is in trouble after yet another sexist promo

Oh, Uber.

Uber has come under fire again for a sexist campaign it ran for UberEats in India, to mark Wife Appreciation Day, which falls on Sept. 17.

SEE ALSO: Uber whistleblower Susan Fowler isn't done fighting for employee rights

"Dear Husbands, a gentle reminder -- Today is Wife Appreciation Day!" the note issued to customers in Bangalore said.

"Order on UberEats and let your wife take a day off from the kitchen. Use promo code 'nocookingday'."

The promotional message was quickly slammed on Twitter.

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How's that "changing our ingrained culture of sexism" thing going, @Uber?

— Dustbin Timberlake (@asolivieri) September 16, 2017

Use promocode 'cookingiswomenswork' and we'll reaffirm gender stereotypes!

— NoTrumpsClub (@NoFordsClub) September 17, 2017

pic.twitter.com/0YW5t2XItP

— Grudging Optimist (@grudgingoptimst) September 17, 2017

Sadly, nothing's changed at Uber. Not one bit.

— Venkat Ananth (@venkatananth) September 17, 2017

As a man who's been cooking & doing kitchen duty for over 45 years, I find this sensibility so offensive.

— Ian King (@ianking51) September 17, 2017

Uber later apologised and removed the message, saying it was "totally inappropriate."

This was totally inappropriate. We've removed it and we apologize.

— Uber Comms (@Uber_Comms) September 17, 2017

Uber's Chief Brand Officer, Bozoma Saint John, also added that the message was "completely unacceptable."

Oh hell no. This is completely unacceptable. Will take care of this.

— Bozoma Saint John (@badassboz) September 17, 2017

This gaffe is the latest to the pile of accusations against Uber on sexism.

A former Uber engineer's blog post speaking of the sexism and harassment she experienced at the ride-hailing company went viral earlier this year, leading to investigations that saw more than 20 employees fired.

Looks like Uber still hasn't learnt from its mistakes.

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