首页>新闻>正文

I ate at the cat food restaurant in NYC

新闻导语

I ate at the cat food restaurant in NYC-

We've reached the final boss of restaurants serving the hungry, insatiable appetite of Instagram influencers: cat food, but for humans. 

Gatto Bianco ExteriorFood for humans, inspired by food for cats Credit: Mashable / Molly Flores

Fancy Feast, a brand of gourmet wet cat food that my cat Colby Jack adores but rarely receives, opened "Gatto Bianco by Fancy Feast."It's a New York-based limited-time pop-up restaurant that features an "Italian-style trattoria and culinary experience." The dishes — created by Fancy Feast in-house chef Amanda Hassner and Michelin Star-winning Italian chef Cesare Casella — are for humans, but take inspiration from Fancy Feast Medleys recipes. The food is intended to "mirror the sensory experience of cats at mealtime."

Fancy Food DishCredit: Mashable / Molly Flores Chef serving Fancy Food DishCredit: Mashable / Molly Flores

The pop-up is only around for two nights: Thursday, Aug. 11 and Friday, Aug. 12. 

Fancy Feast Cat The guest of honor (the Fancy Feast cat). Credit: Mashable / Molly Flores Customer's Cat VestSlaying with cattitude. Credit: Mashable / Molly Flores

While Hassner told Mashable cats would do a phenomenal job in the restaurant business — as long as they're in a managerial position — no cats were actually involved in the creation of these recipes.

Mashable Top Stories Stay connected with the hottest stories of the day and the latest entertainment news. Sign up for Mashable's Top Stories newsletter By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!
Dessert from Fancy FeastDessert (for humans, not cats) and a cat table book (could be for either). Credit: Mashable / Molly Flores

"Food connects people, but we also have a connection with cats through food," Hassner said. "Fancy Feast is the kind of brand that is for people who love food and they want to share that love with their cat."

Fancy Feast BathroomThe extremely on-brand bathroom for humans. Credit: Mashable / Molly Flores

You can also share that love with your phone. The food is tasty. I don't eat meat but was informed by my carnivorous partner that the ribs were "so tender they fell of the bone" and the beef was "stew-y" and "rich" and "extremely tender." It's also beautifully plated.


Related Stories
  • Academic gives totally normal TV interview with a cat on his head
  • If this cat is actually saying "yeaaaaah!!" then the world is a good place
  • The only good thing to come out of Bitcoin is this stock-art cat
  • Cat demonstrates clearly winning strategy to hide from the vet
  • A black cat ran onto the field during Monday Night Football and stole the show

You can cook some of the recipes at home, but you won't have access to the ambiance. The design of the restaurant itself is practically an Instagram installation for the cat-obsessed, complete with ornate cat wallpaper, gold-embellished Fancy Feast cloth napkins, and cat art (as in, artwork of cats, not art made by cats).

Chef and Fancy Feast CatCesare Casella is a Michelin Star-winning chef and acclaimed New York restaurateur of human food. Credit: Mashable / Molly Flores Dining Table at Fancy Feast RestaurantOnce again, this is not at all cat food. Credit: Mashable / Molly Flores

The visual Instagramability of a pop-up restaurant is key. Pop-ups can be anything from "a parking-lot cookout to a brand activation to a fine-dining experience," according to GQ, but the one through line is that they are (mostly) temporary and (almost always) a good opportunity for a photo op. 

Diners at Fancy Feast RestaurantWe really can't emphasize enough that this food is not for cats. Credit: Mashable / Molly Flores