People are kind of accustomed to politicians making all sorts of gaffes, but this one beats them all.
While on live TV, international trade secretary Liam Fox denied sending a controversial tweet while a large screen behind him clearly displayed it for everyone to see.
SEE ALSO: Man attempts to give serious BBC interview, regrets ever having childrenPretty f*cked up, isn't it?
Watch it yourself:
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"Just for clarification, I didn't send out a tweet," he said, while Sky News' Sophy Ridge pointed to the giant picture of that very tweet.
“Number two, it was taken from a speech I gave a year and a half ago and it was tweeted out by I think The Guardian and it was an incomplete reference in any case," Fox continued unfazed.
“What I said was Britain has…because…Britain has always felt less emotionally attached to the European Union because in our history we had never felt the need to bury the 20th Century in a pan-European project.”
For the record, here's the tweet:
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